Save Money on Happy Hours and Food and Drink Specials

At times when everybody lives on a tighter budget looking for money saving opportunities is high priority. People still love to go out, meet friends after work, enjoy a good dinner but it can get expensive to do that. Happy hours and discounted food specials are really popular among people every age group. Restaurants are trying to fulfill that need with discounted menus and happy hours. But discovering these deals is not that easy. Happy hours are not really advertised that much and finding out who has specials and when is almost impossible. Even online you have to dig deep.

Still, looking online for coupons is really popular. But not everybody wants to spend hours on the computer to search for the best deal and then it still needs to be printed out and taken to the restaurants. To be honest, not everybody likes to show up with paper clippings. Another way to look for bargains is to search local papers but most restaurants do not want to spend the money on costly ads anymore.

Membership programs offer members to save money and to find deals online. Restaurants and bars often post specials to spoil members with amazing food and drink deals. Members don’t have to clip out coupons anymore, they simply show their membership card to receive specials – it is like carrying a whole coupon book in the wallet. Some of these membership programs have a mobile phone application what makes it even easier to find the perfect deal on the go.

Restaurants and bars have always been looking for a way to advertise their happy hours to attract new guests. Customer satisfaction and appreciation is their top priority but it can be expensive to reach those goals. Restaurants have to look for a new way of advertising to reach out to new customers. One of the best and cost effective ways is being spoken about and recommended in blogs and other social media outlets.

It is very popular to share experiences on social media sites and people rely more and more on reviews and tips coming from sites like yelp and facebook. You know of a good restaurant that has good food and happy hour offers, you pass it on. Restaurants and bars can be certain that people will recommend the places where they get their specials and extended happy hours because all of us just love bargains and if you can enjoy more for less cash, that is called a real deal.

Making the Most of PR in the Food and Drink Sector

The food and drink sector is especially competitive, and an effective PR strategy can give you and your product the edge.

Below are some tips on getting started.

Before you begin…

In order for your consumer PR to have any effect at all, you first need to ensure that your product is in the stores and available for customers to buy – consumer titles won’t even consider promoting your product if it isn’t widely available. Likewise, the more stores you can get your product in to, the more likely you are to get press coverage.

Trade titles

If you have a new product that you want to shout about, this is the place to do it. When your press release is ready, call your chosen magazine. Explain briefly who you are, why you’re calling and what the press release is about, then ask who the best person to send it through to via email would be.

Once you’ve established these contacts, by sure to check in with the journalists regularly – building a relationship can be extremely beneficial as it is more likely to lead to repeat coverage.

Consumer titles

While many consumer titles incorporate some food and drink coverage, opportunities are minimal and highly sought after.

Identify which titles are being read by your target market and focus your attention on these; it’s better to have a considered, targeted campaign applied where it matters than a blanket campaign that ends up being nothing more than a blip on journalists’ radar.

There’s little point in targeting recipe pages as the vast majority of these are written in house; you best bet is ‘Tried and Tested’ and ‘New in store’ slots.
Try and establish a point of contact at each title so that they become familiar with you and your products – you’re more likely to get positive feedback this way.

It’s also worth considering running competitions with consumer titles; guaranteed exposure for a small outlay (i.e. the cost of the prize) shouldn’t be undervalued.

Always be sure you have a plentiful supply of samples that you’re willing to send to journalists so they can review your products; it’s not a good idea to keep them waiting as it could reflect negatively on your business.

Instore titles

Many of the major supermarkets now have their own magazines. Getting your product featured here can make a huge difference, so try to build a good relationship with the stores.

Get Rid of Bad Foods and Drinks to Get Rid of Weight

Being overweight is truly disturbing, especially if we are highly preoccupied with the way we look. It can stop us from fitting into the clothes we like, and make us feel bad and unattractive. Even worse, having more weight than we normally should have can affect our health. That is why, for the sake of our looks and health, we should take care of our eating and drinking habits and change our life style. We will notice the difference after a while and realize all the effort is worth it.

I say effort because it is never easy to follow a diet, work out every day, and stick to the plan. Probably the hardest part of all it is giving up all the food and beverage we are used to. The problem is that some of the food and drinks we really like are harmful to us. Junk food is on top of most people’s preferences, but it is also responsible of them gaining a lot of weight in a short time, that is why, it is the first thing we need to give up when we start a diet. It will be hard to walk on the street and notice people eating a burger when we know we are not allowed to, but we must remember that a strong motivation is the key to success. Along with the harmful food there are the harmful drinks that enlarge our stomach and help the fat deposit in our body. Soda is the first beverage we need to eliminate from our daily routine. Not only it is completely unnatural, but it also contains a lot of sugar and most of the times it has more calories than a healthy meal. It is a well-known fact that soda enlarges our stomach, which is another thing to be concerned about.

Scientist have proven through several studies made on human organism that it is better to replace soda with water, which is easier to eliminate and it won’t be responsible for enlarging stomach either. That is why, in order to take care of both our health and looks, it is best we get rid of soda.

The Eight Worst Holiday Food and Drink Combos

Holidays are not only a time for family and friends, but one of the times where food plays a big role in the celebrations, with special holiday food and drink that we all like to have. Delicious dinners, rich appetizers and all those yummy deserts are just as much a part of the holidays as the decorations and gifts. And at this time of year we’re all (even those of us who usually eat healthy) in the mood for a little indulgence.

A study in the New England Journal of Medicine found that most of us will gain about a pound between Thanksgiving dinner and the New Year’s celebrations.

Sure that doesn’t sound like a lot, but the research also finds that this extra weight never comes back off.

So to help you keep your calorie intake under control, we’ve pulled together eight healthier options to the traditional holiday treats we all enjoy.

1) Cheese straws are made from a block of cheddar cheese combined with flour and as much as a full cup of butter. You’re better off snacking on pretzels, popcorn or some whole grain chips and salsa.

2) Swedish meatballs are a delicious appetizer but with a whopping 300 calories (just under half from fat) and include white bread, butter, heavy cream and salt laden beef broth. Choose a handful of mixed nuts of shrimp cocktail, or use some of the lighter recipes available.

3) Eggnog has not one redeeming nutritional aspect, and it’s easy to see why with things like sugar, eggs, whipping cream and bourbon. Instead choose beverages like hot chocolate or spiced cider. You might also try lighter versions of this holiday favorite if you simply must indulge, and remember to watch those potion sizes.

4) Stuffed potatoes while rich in vitamin C and fiber, when laden with cheese, sour cream and butter take a good thing to a bad place. To make them healthier use low fat dairy products, add good for you onions or spinach, and try turkey bacon or herbs for added flavor.

5) Creamed spinach is another case where holidays take a healthy veggie and add cream, butter and cheese to create a dish with more than 75% of your saturated fat for the day. Use low fat milk and light cream cheese instead of the cream when making this dish to save on calories.

6) Pot roast a popular and delicious part of the holidays, but even lean versions of this meat contain 7 grams of saturated fat. Add to that the calories from the gravy and you can see how the trouble starts. Consider lean beef tenderloin or the white meat of a turkey as healthier options.

7) Fruitcake does indeed have fruit, but it also includes plenty of butter, sugar and corn syrup, so that you’d actually be better off having a slice of pumpkin pie (about 250 calories/slice) instead. If this is your favorite, consider some lighter recipes and watch your portion sizes.

8) Pecan pie is centered around pecans which are a high calorie nut on their own, and then add sugar, butter and corn syrup to create a dessert where a single slice will deliver more than 500 calories, 20 grams of fat and 30 grams of sugar. Try lighter pies instead – apple, sweet potato or pear-cranberry versions.

And if you can’t resist calorie-laden holiday food and drink favorite, try and control the size of your portion. A single piece of pecan pie or half a loaded baked potato are ways to enjoy a rich taste, without all the calories, and pounds that won’t come off easily afterward.

Custom Food and Drink Promotional Items

Every year, custom food and drink items rank high on the list of the most popular and best-selling promotional products. Products in this category range from packs of gum and individually-wrapped mints to holiday popcorn tins and towering chocolate gift baskets! These delicious products are most commonly used as business gifts, but they are also perfect for trade shows, parties, fundraisers, and promoting brand awareness.

There’s a lot to think about when it comes to customizing edible promotions. One of the important things to remember is that with most food-items, the amount of exposure your logo will get will be short-lived. Unlike other promotional items such as pens or magnets, food is eaten and then the packaging is discarded. So, you’ll need to make a great first impression to ensure that you’re getting the most for your marketing dollars.

One way to make a big impression with custom food and drink promotional items is by choosing a brand name product that people recognize and admire. Brands like Ghiradelli, Jelly Belly, and Mrs. Fields are some examples of renowned brands that most people have already formed a positive opinion of. By imprinting your logo on one of these quality products, those positive associations are transferred to your brand!

Another way to make a big impression is to cater to the tastes of your audience. If you’re giving a gift to a sophisticated and cultured crowd, a bottle of wine is better than a pack of promotional chewing gum! Keep the occasion in mind when selecting a custom food or drink gift. Holiday gifts generally call for higher-quality products, but if you are just running an every-day brand building campaign, you can probably get away with mid-tier gifts and still receive a positive response.

Overall, food and drink promotional items are extremely popular and well-received. Despite the fact that your logo may not been seen for a long time, these gifts make a strong impression nonetheless.